The New Fitness Industry | Mark Rippetoe

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A significant event has occurred, perhaps the most significant event many of us will ever see. A complete restructuring of society is in progress, and it will have profound effects on businesses of all sizes in every sector of the economy. The fitness industry is one of the most heavily-affected sectors, with local and state governments relegating health clubs to “non-essential” status because they have been exposed as recreational in nature. Jobs and investments are at risk, and a new approach to what we do is necessary. It is our approach at Starting Strength Gyms and our affiliates.

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