The Role of Starting Strength Gyms in the Fitness Industry

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Rip talks to Ray Gillenwater about the impact Starting Strength continues to make in the lives of members and clients and the challenges of running a barbell based gym brand in the current fitness landscape.

  • 00:30 The gyms will change you
  • 12:18 Followers and leaders
  • 17:03 Strength is the most important
  • 27:12 Spreading the message
  • 39:18 Beat homeostasis
  • 42:48 The numbers

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